Running with the Island: MadKahuna at the Abaca Ultra Marathon 2025
Adventure doesn’t always come with waves and wetsuits. Sometimes, it comes with running shoes, early morning air, and a road that seems to never end.
On May 24, 2025, the streets of Virac, Catanduanes slowly filled with energy and excitement. What was once a quiet town turned into a place full of cheers, footsteps, and hopeful faces as the Abaca Ultra Marathon began, a 50-kilometer run held alongside the vibrant Abaca Festival.
This was not an ordinary race. For many, it was a test of courage. For the community, it was a celebration. For the island, it was a proud moment.
And for Made by MadKahuna, it was a chance to stand with a community that believes in movement, culture, and the beauty of the journey.
A Race That Made History
This event was extra meaningful because it was the first ultramarathon in Catanduanes since 2017. After years of waiting, long-distance running was finally back on the island.
Long-distance races are not easy. They test the body, the mind, and the heart. But that challenge is exactly what made this event exciting. The runners were not only racing against time, they were also discovering the island, step by step.
The route was filled with breathtaking views. Runners passed:
- Sunny beaches with the sound of waves nearby
- Green forests filled with fresh air and shade
- Cool waterfalls that gave a short, refreshing break
- Peaceful scenic roads that showed the quiet beauty of the province
Every step showed a different side of Catanduanes. Every kilometer told a story of nature, culture, and strength.
More Than a Marathon
The Abaca Ultra was held together with the Abaca Festival, which celebrates abaca, one of the island’s most important products and a big part of local life.
Abaca is not just a plant. It represents the hard work of farmers, the history of the province, and the identity of Catanduanes. By connecting the marathon to this festival, the event became more than just a sports activity.
It became a way to show pride in local culture, respect for the environment, support for healthy and active living, and the beauty of Catanduanes to visitors and athletes. This blend of sport and culture made the experience richer and more meaningful for everyone involved.
Locals stood along the roads to cheer. Children waved and clapped. Families watched from their homes. Some offered water, smiles, and words of encouragement to tired runners. Even those who were not running felt part of the race.
The whole island moved as one community. There was laughter, excitement, and even quiet moments of respect for the effort each runner gave. This is what makes events like this special, they remind us that progress is not only about speed, but about support.
MadKahuna’s Part in the Story
At Made by MadKahuna, we believe adventure should always give back.
That’s why we proudly supported the Abaca Ultra Marathon as a Major Sponsor. We didn’t just support a race, we supported a community, a culture, and a message: Move with purpose. Care for where you run. Respect what makes the place special.
This is the heart of the MadKahuna lifestyle.
Our brand was built by people who love the outdoors, the ocean, the mountains, and every path in between. We believe that every adventure should help protect the places that make those adventures possible.
A Lesson from the Long Road
A 50-kilometer run is long. There are moments of strength, and moments of doubt. There are times when the body feels heavy, and the mind wants to stop.
But the runners kept going. And in many ways, that is also the story of communities, cultures, and even businesses. Growth is not always fast. Sometimes it is slow, steady, and full of challenges. But with purpose and support, the journey continues.
At Made by MadKahuna, adventure is not only about reaching the finish line. It’s about enjoying the path, protecting the place, and sharing the story.
And this is only the beginning. Be part of a brand that believes in fun, adventure, and caring for our world. Explore our customizable, eco-friendly gear and run, dive, ride, and live with purpose.
Discover Made by MadKahuna, where every adventure means something.