Stay Mad. Stay Rad.

Crafted for Adventure. Committed to Impact.

Founded in 2009 as a humble surf shop in Malate, MadKahuna Trading Co. has grown into a purpose-driven lifestyle brand specializing in customized apparel and gear for diving, paddling, and outdoor sports. What began as a passion for the ocean has evolved into a movement, one that empowers communities, champions sustainability, and fuels athletic and environmental advocacy.

Mission-Driven Craftsmanship

MadKahuna transforms fabric into opportunity. By training and employing house moms, out-of-school youth, and first-time workers, the brand creates livelihood pathways rooted in dignity and skill. Every product is crafted with care, and every scrap is repurposed into eco-conscious accessories, minimizing waste and maximizing impact.

Innovation with Purpose

From performance-ready sportswear to community-backed initiatives, MadKahuna supports local athletes, dive clubs, and conservation missions. Its designs blend functionality with creativity, ensuring gear that performs as boldly as the people who wear it.

Our Core Values

At MadKahuna, everything we create is shaped by The MadKahuna Crew, a community of ocean lovers, athletes, and advocates who live the lifestyle we represent. These values aren’t just principles; they’re the way we ride, dive, and move through the world.

1 5

Vision for the Future

MadKahuna envisions a global apparel ecosystem where every garment uplifts lives, protects the planet, and inspires inclusive, active communities. By merging local craftsmanship with sustainable innovation, the brand is building more than sportswear, it’s building a legacy of impact.

Sustainability & Social Responsibility

Sustainability is not a slogan, it’s a standard. MadKahuna integrates circular design, textile repurposing, and community engagement into every aspect of its operations. From reef-safe gear to conservation-aligned campaigns, the brand proves that lifestyle products can be a force for environmental and social good.

Talk Story.